Because Minimalism is conscious.
And we would like to live a conscious life with conscious choices.
In every moment we want to remind ourselves that not endless external impressions, consumption, money, others' opinion, etc. make us complete and happy but our internal certitude that we live a life that does not hurt ourselves or others.
We respect nature and we do want to be part of the nature not only users of it.
We respect other humans.
We accept if others have different guidence in their life, but we want to pop up as examples who express "less is more" idea through creativity and our way of living.
Minimalism in Design:
Minimalism in our Web Design: